Restaurant brain hack and how it works for you

Have you ever heard of schema theory?

Here’s how it works:

Let's say I share a restaurant tip with you right now. It goes into one file in your brain.

Now, what happens when something goes into one file?

(I'll show you my Google Drive if you arnt sure)

It gets lost. You don't really remember it from all the other one-off files you’ve got floating around in there.

Think of all the individual restaurant recommendations you've received over the years. Can you remember every single one?

Probably not—unless you’ve got a photographic memory.

Now…

I want you to think about someone who changed how you see your local food scene.

Like a food writer or food reviewer...

Do you remember those people?

I’d bet so.

That's not mystical. That's science.

When someone gives you a new way to think about where to find good food, it connects multiple files in your brain.

The brain retains that information and connects with that person a hundred times more.

Suddenly, they're not just a random recommendation. They're a whole new way of doing things.

And guess what?

People remember those experiences.

They connect with them.

They follow them.

That's why in The Shire Newsletter, we don’t just share tips and deals.

We tell the stories of great independent hospitality businesses which rewire your entire local dining experience.

We give you a collection of insights that fundamentally shift how you explore The Shire.

It's not about remembering a restaurant or two.

It's about becoming the kind of person who knows what is really going on in this industry, at a local level.

Because you understand the local taste at a level most people never will.

Ready to discover the truth about hospitality and stay connected with The Shire?

Then share our NEW Newsletter with your nearest and dearest, because voting for independents with our time and money is how they thrive.

Please take a moment to share this link

Lee Hammond